HISTORY
IGNITE’s founder and CEO, Dan Bilzerian initially founded the brand as Ignite Cannabis Co. in 2017 to be a catalyst of change in the cannabis industry, and gain legitimacy as the first premium global cannabis brand. The IGNITE brand direction quickly evolved with it’s sights set on being the world’s leading global lifestyle brand. Dan’s involvement with IGNITE is much deeper than just the initial launch of the brand, he’s personally involved with the selection and sourcing of every IGNITE product that goes to market. IGNITE together with Dan have always and will continue to disrupt the market by illuminating the ability to be authentically and unapologetically yourself.
IGNITE was founded as a premium brand for discerning people who are most concerned with substance over promise. That promise is still true and apparent in all that we do. We're committed to delivering the world's best products, period.
By selectively partnering with the most experienced cultivators, manufacturers and processors, we deliver products as potent as they are consistent, and as industry-leading as they are reliably clean and premium. We take pride in our operations, and hold our partners to the same enduring standards. Plain and simple, if it’s not exceptional, you won’t see the IGNITE name on it.
CANADA
Dan has assembled a team of experienced, industry-leading professionals focused on leveraging strategic partnerships and building the IGNITE brand in Canada and the rest of the world. This team is dedicated to establishing IGNITE as an industry leader in the fast-growing global cannabis marketplace.
UNITED STATES
IGNITE’s US leadership team is responsible for spearheading the expansion of the IGNITE brand. This team is focused on continuing to develop consumer brand awareness and ensuring IGNITE products are expertly represented in select retailers and directly to consumers across the country. IGNITE’s US marketing team serves as the primary resource for brand strategy across all global operations.
GLOBAL
In a short period of time, IGNITE has had great success leveraging its brand to consumers through expansion around the world. This includes Mexico, UK, Middle East, Australia, South Africa and Canada with more global locations on the horizon.
COMPETITIVE ADVANTAGE
A combined 43M social audience following paired together with best-in-class engagement provides IGNITE with an unparalleled competitive advantage in marketing and advertising. With Instagram, Facebook, Twitter, Google and YouTube representing a vast majority of digital content, IGNITE leverages this platform to promote its brand and products through creative content marketing. IGNITE is uniquely positioned to market to an engaged audience which we built, from scratch.
@DANBILZERIAN
43+ MILLION FOLLOWERS
400+ MILLION WEEKLY IMPRESSIONS
@IGNITE
3 MILLION FOLLOWERS
9.4+ MILLION WEEKLY IMPRESSIONS
@IGNITECBD
269 THOUSAND FOLLOWERS
CONVERSION
1.4 MILLION MILLENNIALS (Average)
Directly engage with each post Dan Bilzerian publishes on instagram
BRAND VERTICALS
CBD : Drops - Vape - More
APPAREL : Mens - Womens - Accessories
HEMP: Drops - Gummies - More
THC: Flower - Cartridges - Sauce
BEVERAGE: Water - Performance - Spirits
CEO, FOUNDER AND CHAIRMAN
An internationally recognized and respected social media celebrity, Dan Bilzerian has amassed a following of over 40 million followers across 5 of the most prominent social media platforms.
After serving four years and being honorably discharged from the Navy, Bilzerian attended the University of Florida where he majored in Business and Criminology. Soon after college, Mr. Bilzerian became one of the world’s most successful professional poker players, earning upwards of $50 million per year. Bilzerian has also successfully launched and maintained several businesses in the e-commerce space as well as developed a soon-to-be-launched, online multi-media channel consisting of premium video content promoting current and future personal and professional ventures.
Often profiled in the tabloids and mainstream media publications, Bilzerian has stated that IGNITE is his biggest and most anticipated project yet.
Chief Operating Officer
John Schaefer has more than 25 years of experience leading operations for Manufacturing, BioScience/Agriculture, and Retail organizations. This experience, in combination with his engineering background, has enabled John to create and implement efficient, state of the art operations and supply chains for start-up and multi-billion-dollar businesses.
Prior to joining IGNITE, John worked in leadership roles. As Vice President of Operations for MedMen, he created their network of cultivation, extraction, and manufacturing facilities across the US. In the Agricultural/Bio Science industry, John served as Vice President, North America Supply Chain at Bayer (previously Monsanto) where he led an organization of 38 sites in five countries overseeing 10,000+ employees and $7.8 billion in annual revenue.
General Counsel & Corporate Secretary
Paul joined the Ignite team in February, 2021 after 15 years at Molson Coors Beverages Company where he led legal teams in both the alcohol and cannabis infused beverages divisions of the company. Prior to Molson Coors, Paul worked as a corporate commercial lawyer at two of the largest law firms in Canada, specializing in M&A and private/public financings. Paul has extensive board experience, serving on alcohol and cannabis company, law enforcement and local charitable organization boards.
Thanks for getting to know us a little better. Use the contact form for general inquiries or send an email to the linked addresses below.
Investors
ir@ignite.co
Press
press@ignite.co
Legal Counsel
paul.holden@ignite.co
Careers
LinkedIn