IGNITE’s founder and CEO, Dan Bilzerian initially founded the brand as Ignite Cannabis Co. in 2017 to be a catalyst of change in the cannabis industry, and gain legitimacy as the first premium global cannabis brand. The IGNITE brand direction quickly evolved with it’s sights set on being the world’s leading global lifestyle brand. Dan’s involvement with IGNITE is much deeper than just the initial launch of the brand, he’s personally involved with the selection and sourcing of every IGNITE product that goes to market. IGNITE together with Dan have always and will continue to disrupt the market by illuminating the ability to be authentically and unapologetically yourself.
IGNITE was founded as a premium brand for discerning people who are most concerned with substance over promise. That promise is still true and apparent in all that we do. We're committed to delivering the world's best products, period.
By selectively partnering with the most experienced cultivators, manufacturers and processors, we deliver products as potent as they are consistent, and as industry-leading as they are reliably clean and premium. We take pride in our operations, and hold our partners to the same enduring standards. Plain and simple, if it’s not exceptional, you won’t see the IGNITE name on it.
Dan has assembled a team of experienced, industry-leading professionals focused on leveraging strategic partnerships and building the IGNITE brand in Canada and the rest of the world. This team is dedicated to establishing IGNITE as an industry leader in the fast-growing global cannabis marketplace.
IGNITE’s US leadership team is responsible for spearheading the expansion of the IGNITE brand. This team is focused on continuing to develop consumer brand awareness and ensuring IGNITE products are expertly represented in select retailers and directly to consumers across the country. IGNITE’s US marketing team serves as the primary resource for brand strategy across all global operations.
In a short period of time, IGNITE has had great success leveraging its brand to consumers through expansion around the world. This includes Mexico, UK, Middle East, Australia, South Africa and Canada with more global locations on the horizon.
A combined 43M social audience following paired together with best-in-class engagement provides IGNITE with an unparalleled competitive advantage in marketing and advertising. With Instagram, Facebook, Twitter, Google and YouTube representing a vast majority of digital content, IGNITE leverages this platform to promote its brand and products through creative content marketing. IGNITE is uniquely positioned to market to an engaged audience which we built, from scratch.
CEO, FOUNDER AND CHAIRMAN
An internationally recognized and respected social media celebrity, Dan Bilzerian has amassed a following of over 40 million followers across 5 of the most prominent social media platforms.
After serving four years and being honorably discharged from the Navy, Bilzerian attended the University of Florida where he majored in Business and Criminology. Soon after college, Mr. Bilzerian became one of the world’s most successful professional poker players, earning upwards of $50 million per year. Bilzerian has also successfully launched and maintained several businesses in the e-commerce space as well as developed a soon-to-be-launched, online multi-media channel consisting of premium video content promoting current and future personal and professional ventures.
Often profiled in the tabloids and mainstream media publications, Bilzerian has stated that IGNITE is his biggest and most anticipated project yet.