As a highly experienced consumer goods executive with a career spanning nearly 30 years, Mr. Heffernan joins Ignite with a deep understanding of brand marketing, trade marketing, global sales, business development, and high-level management experience. Specifically, having worked for blue chip, publicly held CPG companies like Procter & Gamble and Cadbury Schweppes, Mr. Heffernan is comprehensively experienced in building brand shares in the various classes of trade and routes to market.
Previously, Mr. Heffernan was the VP of Business Development at California Natural Products where he oversaw all sales operations and activities. Before this, he served as the VP of Sales and Marketing for Tri Marine Group and as the VP of Sales and Marketing for the Borges Mediterranean Group. In these positions, he achieved significant brand share growth and private label contracts with Costco, Walmart, Sam's Club, and major grocery store operators.
Mr. Heffernan has established a strong reputation of driving topline results and delivering year over year bottom line growth. With a proven track record in brand experience and sales operations, Mr. Heffernan will lead Ignite's revenue generation and sales organizations to deliver our global expansion targets.
Chief Financial Officer
Mr. Dowdall is a Certified Public Accountant. He has over 20 years experience serving in various senior financial roles for companies such as Apple, Blackberry, and Diamond Estates Wines & Spirits.
Global Head of Cannabis
Gene brings 13 years of well rounded cannabis industry experience, currently serving as Global Head of Ignite’s cannabis division. His strong execution management style is focused on business development, revenue generation and ROI maximization. Gene is a results oriented executive with a proven track record of driving growth, leading start-up efforts, maximizing team performance and productivity.
In Gene’s former role with Ignite as VP of Operations, he was instrumental in Ignite’s launch of CBD products in the UK and assisted in the development of the companies European Union e-commerce platform. In addition, Gene played a key role in the development of Ignite’s Canadian and global cannabis strategy.
Mr. Schaefer brings a wealth of experience, previously serving as the Vice President of Operations at MedMen. With Medmen, Mr. Schaefer was responsible for cultivation, extraction and manufacturing across North America ensuring successful creation and execution of operations strategies. In addition, Mr. Schaefer was with Bayer/Monsanto as Vice President - North America Supply Chain Manufacturing, where he was responsible for providing leadership teams the tools to modernize supply chains and implement innovative methods for operations.
Most recently, Linda was General Counsel at Loot Crate, Inc. where she was a key member of the senior leadership team as well as corporate secretary. Previously, Linda was Associate General Counsel at Playboy Enterprises, Inc. where she supported the international licensing and intellectual property matters for this globally recognizable lifestyle brand.
Mr. Kofman has over thirty-five years of experience in capital markets on both the debt and equity side, working both as agent and principal. Mr. Kofman has served in a number of senior management positions with a variety of companies, including his role as a founding officer of the first real estate investment trust (“REIT”) in Canada. Mr. Kofman also founded and served as Chairman of M Partners Inc., a full-service institutional investment bank. During his tenure at M Partners Inc., Mr. Kofman oversaw over $6 billion dollars of global transactions within numerous industry verticals, including establishing one of the first publicly traded companies in the Canadian medical marijuana space.
Mr. Kofman is a Chartered Professional Accountant and currently serves as a director of three companies in various industries. Mr. Kofman works closely with Erase Cancer, a charity founded by his family, and in the past six years has raised over $500,000 for Camp Ooch; a camp for children suffering from cancer.